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Welcome to our website! As we have the ability to list over one million items on our website (our selection changes all of the time), it is not feasible for a company our size to record and playback the descriptions on every item on our website. However, if you have a disability we are here to help you. Please call our disability services phone line at 315.265.3534 during regular business hours and one of our kind and friendly personal shoppers will help you navigate through our website, help conduct advanced searches, help you choose the item you are looking for with the specifications you are seeking, read you the specifications of any item and consult with you about the products themselves. There is no charge for the help of this personal shopper for anyone with a disability. Finally, your personal shopper will explain our Privacy Policy and Terms of Service, and help you place an order if you so desire.

(315) 265-3534
(315) 274-9500
46 Market St., Potsdam, NY 13676
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Serta

Bicknell Appliance & Home Interiors in Potsdam, NY is an authorized dealer of Serta Products. Serta® is the #1 mattress manufacturer in the United States and a bedding brand leader across the globe. This leadership position reflects a long-standing brand heritage of comfort, a proven track record of meaningful innovation and strong relationships with our retail brand partners. It is one of the most recognized home furnishings brands in the marketplace and acts with honesty and fearlessness to deliver an exceptional comfort experience.

As the leading provider of mattresses to the hospitality industry, Serta partners with hotel groups such as Hilton Hotels, Marriott, Intercontinental Hotels Group, Bellagio Hotel, Wyndham Hotels, Omni Hotels, Choice Hotels, Accor Hotels and many more. So if you are looking for Serta products in Potsdam, Canton, Massena, Ogdersburg, Colton, Parishville, Norwood, Norfolk, Hannawa Falls and Raymondville, or if you have any questions about Serta products, please feel free to call us or simply stop by  Bicknell Appliance & Home Interiors  at any time and we would be glad to help you.

iComfort® Sleep System logo

iComfort® Sleep System

Featuring our Cool Action™ Gel Memory Foam - the world's first memory foam infused with the support and cooling touch of Serta's MicroSupport™ gel.

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Bellagio at Home by Serta® logo

Bellagio at Home by Serta®

Contentment & opulence are the hallmarks of a Bellagio luxury hotel experience. Now you have the exclusive opportunity to recreate this elegant experience with the Bellagio At Home Mattress Collection.

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Bellagio® at Home iSeries® logo

Bellagio® at Home iSeries®

Every Bellagio® at Home iSeries® mattress is designed using some of Serta's most advanced comfort and support features to meet the high quality standards of the Bellagio hotel experience.

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Smart Choice™ logo

Smart Choice™

Smart Choice™ features the VertiCoil Premier™ Innerspring, which offers more support and surface coverage than other value-price innerspring systems.

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